There are a million marketing strategies and tactics out there but your time and energy are limited. Where do you begin to spend these precious resources?
Let’s look at SEO: Google now uses 200+ factors in their algorithm including social signals, user-experience, and trust. How can you know which ones to focus on first?
The hard truth is you will NEVER be able to optimize for all 200 overnight.
It’s nearly impossible and I don’t lose sleep over not hitting all 200.
Not hitting them doesn’t stop me from getting amazing results like no one else because I’ve narrowed my focus to the handful of tactics that actually creates improvement.